V F N O | Superdry

02 October, 2014






Leather Jacket*: c/o Superdry
Boots*: c/o Superdry 
Jumpsuit*: c/o Oh My Love
Hat: ASOS


Early last week, after work, myself and gal pal, Harriet, headed up to the West End for Vogue's Fashion Night Out (#VFNO). I had never been to VFNO before, so I had absolutely no idea what to expect, but the streets of Oxford Street and the surrounding area were alive with the style elite of London, each with an arm full of shopping bags and a champagne fuelled haze. I was pleasantly surprised at the huge turnout and the amount of stores taking part.
 
Our first stop of the evening, and most definitely the best stop was the Superdry Regent Street store. Superdry is honestly a brand I would never have associated myself with previously. In the past, when I thought of Superdry, bright slogan t-shirts and branded windcheater jackets would come to mind. However, recently whilst browsing the Superdry website I recently realised how wrong and narrow-minded I was to assume such a thing. Superdry are much more than bright colours, outdoor clothing and slogans; they've developed a Premium Collection which a lot higher end and on trend, taking notes from the catwalks each season.


The best way to sum up my feelings about the Superdry Premium collection, particularly the leather items, is 100x the heart eyed emoji! The Superdry team treated us to an evening of endless pick n' mix, on hand styling advice from MTV's Lilah Parsons and a live acoustic set by The Fireflies. Thanks Superdry, I'll be back next year!

What do you think of the Superdry Premium collection?


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2 comments

  1. Lovvveee this outfit Leigh....I never look in Superdry but I def will now x

    ReplyDelete
  2. Wow as if that's Superdry, total had the same perception as you! Maybe Ill have to change my mind then :-) hope your well Hun! xx

    fashiontatt.blogspot.com

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