For me, ETTE have got their branding spot on. With their psychedelic 70's California girl vibe and expressive lookbooks, there's nothing more I want to be than an ETTE girl! Their product range is definitely mainly influenced by the 70's with bold, bright prints combined with a bit of cool 80's rock n' roll. On top of this they offer free UK shipping which earns major bonus points for cheapskates like me and they're prices are more than affordable with tops being around the £16 mark. Make sure you check out their blog too.
COW Vintage was originally a small chain of vintage stores located in a few major cities across the north of England. I had seen and visited their stalls at festivals a few times, but being a southerner this had been my only contact with them. Recently however they completely re-vamped their website and online presence entirely. They've rapidly become a key player within the online vintage world because of their great social media team. Their websites offers a range of well-picked vintage pieces as well as re-worked, altered garments taken from original vintage pieces and made more wearable. COW keep an eye on the catwalk and current trends to make sure that their stock is up to date and meets demand. Whatsmore is that they stock vintage menswear too!
You will have seen a few posts ago that I featured a paisley print dress I had bought from Waiste in an outfit post. Waiste is owned by Sara who runs a style blog of the same name. Initially, Waiste started as a reworked denim website stocking customised bleached and dyed denim jackets and dungarees. However, Sara took Waiste in a different direction and began to stock particularly picked bohemian style vintage pieces, which mirror her own style. However, what I love most about Waiste is the most recent addition to the site, which is the homewares section which I spend a lot of time cooing over.
Another vintage website owned by another blogger babe, Helena. I dedicated a whole blog post to Sassy World a few weeks back so I won't repeat myself. However, Helena's creation is striking, colourful and most importantly playful! If 90's vintage is more your cup of tea, Sassy World is your place to shop!
Back in March I attended a little blogger's party held by Mero Retro in their quaint, little store in Clapton. Although originally just a walk-in boutique more recently they've launched an online website selling a selected few of their products, so even if you live halfway across the country (like myself) you can now browse through all of their treasures yourself from the comfort of your sofa! What stands out most about Mero Retro's charm, is the leading lady behind the vintage haven, Sanju, who I can only hope to be as stylish and glamourous as one day. Be sure to follow the Mero Retro Instagram account for the latest going on's in their Clapton store!